EPISODE 6: The Ordinary Business Revolution - with Jessica Freeman
What if “ordinary” isn’t a limitation — but the new definition of success?
In this conversation, Marissa Lawton and longtime entrepreneur Jessica Freeman — founder of Jess Creatives and The Ordinary Business — explore what it really means to build a business that’s sustainable, satisfying, and still fully your own.
Together, they unpack how the online business world has evolved over the last decade — from the hustle-heavy, seven-figure dreams of the 2010s to a quieter, more grounded version of success that prioritizes freedom, fulfillment, and a well-lived life.
Jessica shares how her Ordinary Business philosophy was born from both experience and exhaustion — a realization that you don’t have to scale endlessly or chase viral moments to be proud of your work. Ordinary doesn’t mean small. It means sustainable. It means building a business that pays your bills, supports your family, and leaves you enough energy to actually enjoy your life.
Inside this episode, Marissa and Jessica talk about:
The rise of the Ordinary Business movement — and why it resonates with experienced entrepreneurs
How to detach your worth from revenue milestones and comparison culture
The “trust recession” in today’s online space and what it means for your marketing
Why steady growth often outperforms constant scaling
The mindset shift that turns “good enough” into exactly right
If you’ve been feeling weary of the “more, more, more” mentality or craving a simpler rhythm in your business, this episode will remind you: you’re not behind — you’re evolving.
🎧 Listen to Episode 6: The Ordinary Business Revolution with Jessica Freeman
Because in this new era of entrepreneurship, success isn’t about doing everything — it’s about doing what matters, with intention.
Connect with Jessica Freeman:
Website: jesscreatives.com
The Ordinary Business: theordinarybusiness.com
Instagram: @jesscreatives
