EPISODE 5: Recognizing your core business identity - with Shaina Longstreet
Your brand isn’t something you create — it’s something you uncover.
In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you.
After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding — an approach that starts with who you are at your core, not with trends, templates, or what everyone else is doing online.
Together, Marissa and Shaina explore:
Why your unique identity is your greatest differentiator in business.
The difference between “building a brand” and becoming one.
How to operate in your zone of genius (and stop trying to do it all yourself).
The reality of choosing your hard in entrepreneurship — and why the right kind of challenge still feels fulfilling.
Why visual branding is only one piece of the puzzle — and how your values, voice, and visuals must align for long-term growth.
How an identity-led foundation keeps your brand relevant, adaptable, and authentic through every pivot or rebrand.
Shaina shares her four-part Dawn Approach — a process that blends strategy, visuals, and meaning — and explains how identity-led branding naturally evolves as you do.
This conversation is for the business owner who’s tired of “pretty but empty” marketing and ready to root their work in something deeper: purpose, consistency, and truth.
✨ Listen now to learn:
→ How to discover your business’s core identity
→ Why authenticity is the strongest growth strategy
→ How your brand can evolve with you — without losing its soul
Resources Mentioned:
Free workbook: Discover Your Deepest Why
Connect with Shaina on Instagram → @dawnanddelight
Learn more at dawnanddelight.com
