EPISODE 22: The Metrics Myth Keeping Entrepreneurs in the Dark

If you've ever said "I'm just not a numbers person" — this episode is going to gently, but firmly, challenge that. For experienced entrepreneurs, the belief that metrics are complicated, cold, or designed for someone else is one of the most costly myths in business. Not because tracking is hard, but because the story we tell ourselves about it keeps us from accessing the clearest signal our business has to offer. In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down where the "I'm not a metrics person" identity actually comes from, what it's quietly costing you in today's market, and what it really looks like to build a simple, sustainable metrics practice — one that doesn't require a finance degree or hours of spreadsheet time. If your business has been trying to talk to you through your numbers and you've been leaving it on read, this is the episode that changes that.

What You'll Learn

• Discover where the "I'm not a numbers person" belief actually comes from — and why it has nothing to do with your actual ability to track your business

• Learn why instinct alone was enough in a booming market but why today's business climate demands a simple, consistent data practice

• Understand the difference between complicated data analysis and the kind of light-touch metrics tracking that experienced entrepreneurs actually need

• Identify the signals you're already reading in your business every day — and what it would mean to have a consistent way to capture them

• Find out what a sustainable monthly metrics practice actually looks like, and why you don't have to do it alone

Featured Quote

"Your numbers aren't a test you have to pass — they're the most honest conversation your business is trying to have with you."

If this conversation resonated, you’ll love what’s coming next.

My Favorite Metric is a free, week-long audio summit for experienced business owners who want clearer signals and calmer decision-making inside their business. Each day focuses on a different category of metrics — from lead acquisition and nurture to sales, profit, and lifestyle — so you can understand what actually deserves your attention right now.

Megan Smyth is one of the featured presenters, sharing the specific metrics she uses to guide human-centered, high-conversion sales without relying on social media.

The summit runs February 23–27, 2026, and all sessions remain available once you register.

Sign up for free below!