My Favorite Metric

February 23rd - 27th

A FREE, five-day audio summit where
experienced entrepreneurs share the single metric they trust most to guide decisions, spot shifts early, and lead with more clarity.

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business has changed

The market feels louder, the advice more contradictory…

and every coach and their mom seems convinced they have the one “right” way to grow in 2026.

Meanwhile, you still have to make real decisions with real consequences.

All this industry noise makes it harder to trust your instincts and more difficult to set your priorities.

But you know the one thing that doesn’t shout, change, or lie (*ahem*) - your metrics.

Your business numbers don’t care about trends and they don’t try to sell you a program or service you don’t really need.

Your metrics are your best business tool and they DO show you what is working, what is shifting, and what needs your attention before it becomes a problem.

So let’s talk about what happens when you listen.

  • Clarity Replaces Guesswork

    When you work closely with your metrics, strategy stops feeling subjective. You know what deserves attention, what can wait, and where to focus without second guessing every move.

  • Noise Loses Its Power

    Reconnecting with your business allows trends, tactics, and opinions to fade into the background. Your metrics give you a stable reference point so outside advice becomes optional.

  • You Catch Problems Earlier

    Metrics reveal subtle shifts before they become emergencies. Tuning in helps you respond sooner, adjust with intention, and avoid the costly cycle of reacting too late.

  • Decisions Get Lighter

    When your metrics show you what matters, you stop carrying everything in your head. You can move faster, choose your priorities more easily, and stay grounded when the market changes.

ready for this kind of confidence?

jOIN US FOR
MY FAVORITE METRIC

And learn how to turn raw numbers into timely, grounded decisions you can stand behind, even when the market feels unpredictable.

Here's how it works

First, there are audio-only interviews over four days…

  • Day One - Feb 23rd

    • Identify whether interest is actually building so you stop guessing where leads come from and start responding to real market signals.

    • Understand which visibility efforts create traction so you can prioritize channels that convert instead of spreading energy across everything.

    • Align acquisition with what your business can actually sustain so growth feels intentional instead of overwhelming.

  • Day Two - Feb 24th

    • Spot the difference between passive interest and real engagement so you can focus on leads that are warming, not just watching.

    • Understand which touchpoints deepen relationships so you can nurture effectively without increasing volume or complexity.

    • Use nurture metrics to time offers more intelligently, reducing friction and increasing conversions without pushing harder.

  • Day Three - Feb 25th

    • Learn which numbers truly indicate sales health so you can stop reacting to surface-level fluctuations and focus on what drives sustainable income.

    • See how consistent tracking leads to steadier income, fewer surprises, and less dependence on last-minute launches or pushes.

    • Translate revenue numbers into practical decisions about offers, capacity, and growth without overthinking or second-guessing.

  • Day Four - Feb 26th

    • Discover how tracking lifestyle metrics allows you to pursue meaningful growth while staying well, engaged, and present over the long term.

    • Witness experienced leaders using lifestyle metrics to decide when to push, when to pause, and when growth is no longer worth the trade-off.

    • Recognize how metrics can support sustainable schedules, realistic workloads, and a business model that aligns with the life you want to maintain.

Friday February 27th

then, join us live!

We close the week with a live panel designed to help you move from insight into action. You can ask real questions about your business, hear how experienced entrepreneurs think through decisions in real time, and receive live support that brings everything together. It is a rare chance to be guided and mentored as you apply what you’ve learned.

my favorite metric is different

There are no upsells, no all-access passes, and no disappearing content here.

This is a summit without pressure tactics.
Just real conversations, available on your timeline,
built to support steadier, more strategic growth

GIMME MY FREE TICKET!

By signing up for the My Favorite Metric summit, I acknowledge that I will be added to each presenters’ email list and am welcome to unsubscribe from anyone at any time.

Meet Your host and 11-year online 
business owner

Hi! I’m Marissa Lawton

I built My Favorite Metric because I got tired of watching smart, seasoned entrepreneurs get jerked around by industry gurus and social media noise. Your metrics give you clarity when the market shifts. This week helps you tune back into what is working, what is changing, and what deserves your attention so you can grow with more stability and less guesswork.

I’m so glad you’re joining us!

Day One Presenters

Jordan Gill

ManyChat metrics

KJ Blattenbauer

visibility over virality

Kelly Mosser

cost/ qualified lead

Quinn Tempest

touch points/month

Tara Lassiter

outbound conversations

Allison Hardy

building with bundles

Day Two Presenters

Melina Dio

podcast engagement

Shaina Longstreet

identity-led branding

Emylee Williams

lifetime value of referrals

Amber Hansel

networking introductions

Reina Pomeroy

community retention

Hailey Dale

Follow-Up segmentation

Day Three Presenters

Megan Hale

minimum viable revenue

Vanessa Bowen

profit margin

Danielle Klemm

sales page objections

Megan Smyth

lifetime value of a customer

Jessica Freeman

converting inquiries

Ashley Rose

monthy recurring revenue

Day Four Presenters

Heather Crabtree

seasons of business

Leslie Tagorda

business is a spiritual journey

annie franceschi

measuring capacity

nicole Leon

off-grid reset

tracy Medeiros

sovereign ceo

kelsey Kerslake

the concept of zero
stop guessing. start growing with intention.

It’s time for
sharper priorities,
earlier insight,
& a steadier way to scale

My Favorite Metric helps you tune out industry noise and use real business signals to make smarter growth decisions before small shifts turn into expensive problems.

Join us for FREE and you will:

Black background with a white downward arrow icon centered.

  • - 01 -

    Learn how to separate meaningful signals from distracting data so you can focus your energy where it actually drives growth.

  • - 02 -

    Gain earlier awareness of shifts in your business, giving you time to respond strategically instead of reacting under pressure.

  • - 03 -

    Finish the week with a repeatable way to evaluate decisions that supports long-term growth rather than short-term noise.

Wondering if you've landed in the right spot?

the right fit matters
This Summit Is For You If…

  1. You’ve been in business long enough to know trends come and go.

  2. You want clearer priorities without adding more complexity.

  3. You value data as a decision tool, not a source of pressure.

  4. You’re focused on sustainable growth, not quick wins.

  1. You’re looking for a plug-and-play strategy or quick hack.

  2. You’re early-stage and still figuring out basic business fundamentals.

  3. You’re not willing to look honestly at your numbers.

  4. You prefer hype, urgency, or motivational shortcuts.

This summit Is not For You If…

My Favorite Metric gives you five days of short, audio-only conversations with 25 experienced entrepreneurs, plus a live panel for real-time questions and support. Grab your free ticket now and give yourself a week of better signals, stronger decisions, and a calmer way to lead.

You have carried your business through a market that keeps shifting. You have sifted through advice that changes every week. Your metrics give you something steadier to lead from, so you can spot what works, notice what shifts, and choose priorities without spiraling.

your next chapter gets to feel simpler

I WANT TO BE A PART OF THIS!

By signing up for the My Favorite Metric summit, I acknowledge that I will be added to each presenters’ email list and am welcome to unsubscribe from anyone at any time.