EPISODE 30: Stop Chasing Every Trend: The Mistake Keeping You From Growing your business
If you've been feeling like you're treading water, maintaining the status quo, and wondering why growth still feels so hard, this episode is going to reframe everything.
Marissa makes the case for why trend-chasing is the mistake that's actually keeping you from growing, and why the entrepreneurs who are growing right now aren't the ones chasing the next platform or strategy. They're the ones going inward, doubling down on what's working, and cutting the fluff. She introduces the beaker analogy for the four levers (lead acquisition, lead nurture, sales and conversions, lifestyle) and explains why your business is already sending you the signals you need to grow. You just need to learn how to listen.
This episode is for experienced entrepreneurs who feel the pull of every new trend, who get the dopamine rush from starting something new, and who are ready to stop chasing what's working for everyone else and start listening to what their business is already telling them.
What You'll Learn
Understand why trend-chasing is dopamine dressed up as strategy, and how the online business world is engineered to trigger that rush in you
Discover why lean, laser-focused businesses are the ones that grow in lean economies, and why spreading yourself thin across multiple trends is keeping your needle bouncing instead of moving
Learn the three groups of entrepreneurs who struggle to listen to their metrics: anxious avoiders, intuition-led entrepreneurs, and those who see numbers instead of patterns
Find out how the green light, yellow light, red light framework turns your metrics from numbers into actionable patterns
Hear the beaker analogy that explains why each business needs different levels of each lever depending on their model
Get a preview of the four levers (lead acquisition, lead nurture, sales and conversions, lifestyle) and how manipulating them intentionally creates predictable, repeatable growth
Understand why the wisdom to say no to a trend is actually a sign of maturity as a growth stage entrepreneur
Featured Quote
"Trend chasing is not a growth strategy. It is a distraction strategy. And it's keeping you from the clarity that you will get when you just sit with your current numbers and actually look at how your business is performing right now."
Resources + Links Mentioned
Register for the free Four Levers Training (May 19th): https://marissalawton.com/grow
