EPISODE 25: You’re Not ready to “scale” your business, here’s what to do instead
If you're making money online, you probably think the next step in your business is to scale. Well, this episode is going to shift your entire perspective.
Marissa breaks down the three stages of business (build, grow, scale) and explains why most entrepreneurs skip the growth stage entirely, jumping straight from build to scale and breaking everything in the process. She introduces the industry lie that once you're making money, it's time to scale, and explains why growth stage (the unsexy, unglamorous stage of analyzing and optimizing) is the foundation that makes sustainable scaling actually possible.
You'll hear why skipping growth stage costs you in time, money, and wellbeing, what analyzing and optimizing actually look like in practice, and why refining your foundation now sets you up to scale faster and further later. This episode is for experienced entrepreneurs who are past the build stage but aren't ready to pour gasoline on a system that hasn't been refined yet. If you've been chasing the sexy promise of scaling, this is your reality check and your roadmap forward.
What You'll Learn
Discover the three stages of business (build, grow, scale) and why the growth stage is the most skipped and least talked about stage in online business
Learn the industry lie that's pushing experienced entrepreneurs to scale before they're ready and why "if you're not scaling, you're stagnating" is costing you money and wellbeing
Understand what actually happens in growth stage, and why refining your foundation is the key to sustainable scaling
Find out the real cost of skipping growth stage, from wasted ad spend on unconverted funnels to hiring teams to execute inefficiency at scale
Hear Marissa's radio tuning analogy that makes the concept of growth stage crystal clear (and why you don't want to amplify static)
Identify what would break in your business if everything was 10x bigger tomorrow and why that's the exact reason you need growth stage first
Featured Quote
"Build stage is about figuring out what to sell and who to sell it to. Growth stage is about refining how you sell it and making it profitable. Scaling is about doing more of what's already working. Skip growth stage, and you're just doing more of what's broken."
Resources + Links Mentioned
Monday Meeting: https://marissalawton.com/monday-meeting
Book a Clarity Call: https://calendar.app.google/W2iLo7PbNNosQ6e88
