EPISODE 13: Energy Accounting — The Year-End Audit Successful Entrepreneurs Actually Do

As online business owners head into a new year, most look only at the traditional metrics — revenue, growth, conversions, launches. But seasoned entrepreneurs know those numbers don’t tell the full story. The real signals that predict stability, sustainability, and success are often intangible: energy, capacity, creative bandwidth, emotional resilience, and decision fatigue.

In this episode of The Experienced Entrepreneur, Marissa breaks down the concept of energy accounting — the year-end audit that mature entrepreneurs use to evaluate the health of their business, not just the output. You’ll learn why intangible metrics matter just as much (if not more) than the numbers on your spreadsheet, and how these internal signals often forecast your revenue, your consistency, and your ability to grow without burning out.

If 2025 felt unpredictable, exhausting, or inconsistent, this episode will help you understand why.
And more importantly, it will show you how to stabilize your business in 2026 by tracking the metrics most entrepreneurs overlook.

In this episode, you’ll learn:

• Why intangible metrics like energy, clarity, and emotional bandwidth are leading indicators of success

• The difference between energy drains, energy returns, and energy investments

• How to measure subjective metrics in a real, non-fluffy way

• Why capacity always wobbles before revenue does

• How to spot early signals of burnout, resistance, and overextension

• Why traditional planning fails seasoned entrepreneurs — and what to use instead

• How energy accounting strengthens your decision-making, your creativity, and your staying power

If you’ve ever wondered why your business feels harder than it should — even when the numbers “look fine” — this episode is your guide to understanding what’s actually happening underneath the surface.

Ready to steady your business for 2026?
Join the waitlist for The Monday Meeting and get invited to the private January 6th focus group.

If this episode illuminated something for you — if it helped you see where you’ve been wobbling, or where you’ve been tempted to burn down something that still has staying power — I would love for you to join me for a focus group for my brand new offer The Monday Meeting.

• It’s live.

• It’s intimate.

• It’s waitlist-only.

• And it’s designed specifically for long-term entrepreneurs who lived through the unpredictability of 2025 and are craving a steadier, clearer, more grounded way to run their business in 2026.

We’ll talk honestly about what’s been missing from your business, what’s working and what’s not, and what kind of support actually feels nourishing in this season of your entrepreneurial journey.

You’ll also get a first look at how The Monday Meeting is being built for entrepreneurs who aren’t newbies anymore — the ones who are ready for less chaos and more clarity.

Get your personal invite by joining the waitlist.